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5 Important Rules in Website Design
When it comes to your website, extra attention should be paid to every minute
detail to make sure it performs optimally to serve its purpose. Here are seven
important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They
normally have a very beautiful image with words like "welcome" or "click here to
enter". In fact, they are just that -- pretty vases with no real purpose. Do not
let your visitors have a reason to click on the "back" button! Give them the
value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner
advertisements so you will be wasting valuable website real estate. Instead,
provide more valuable content and weave relevant affiliate links into your
content, and let your visitors feel that they want to buy instead of being
pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that
even a young child will know how to use it. Stay away from complicated Flash
based menus or multi-tiered dropdown menus. If your visitors don't know how to
navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make
sure they know which part of the site they are in at that moment. That way, they
will be able to browse relevant information or navigate to any section of the
site easily. Don't confuse your visitors because confusion means "abandon ship"!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content,
you will want to make sure they're not annoyed by some audio looping on and on
your website. If you insist on adding audio, make sure they have some control
over it -- volume or muting controls would work fine.
The Key to Better Websites
[A] Navigation
Introduction
Importance of the latter:
One of the primary implications of a well-organized / good website is to keep
your visitors in the website. A website is definitely created for a purpose,
unless intended for personal use, which is the minority. For example, a
portfolio website would want to be visited and its content viewed. For companies
and internet businesses, your website certainly aims to provide product
information, to make sales, or somewhat similar. However, most individual’s no
doubt prefer visually captivating designs, so on and so forth. It is undeniable
that this causes no harm, but one must put himself/herself in other people’s
shoes, as to understand how a visitor to the website might think, do and react.
1) Navigation
As I said, a web designer has to learn how to think the way your visitors think.
Situation A: Website with good navigation (2-3 hyperlinks to target page ), well
planned in terms of placement, and design.
Situation B: Website with poor navigation (takes forever for the visitor to
reach his/her target page), hard-to-read navigation fonts and poor placement of
the navigation buttons/bar.
In Situation A, a visitor will always want to be able to access his/her target
page. For example, the individual comes across your website, and is interested
in the product sold, but wants to find more information. He/she finds the
navigation with no trouble, and enters the particular product information page.
As for Situation B, a visitor stumbles into the website, and would also like to
find out more information about the product. Unfortunately, due to bad placement
and fanciful font-types, the visitor takes forever, or even fails to find the
navigation bar. Even when he/she does so, links to the product information are
nowhere to be found, (example: home > about > products > product image > etc… [a
few more clicks] > product information).
Analysis : In both situations, wouldn’t a website with characteristics similar
to the Situation A be more rewarding ergo better?